Businesses in the maturity stage of their life cycle also find themselves at a crossroads. Operations often feel routine. The staff is settled and effectively handles their duties. Though revenue and cash flow are no longer growing at previous rates, both are stable. Business owners must guard against two things at this stage: Complacency and unnecessary risk.

Business Expansion Program

Crestfinity's Business Expansion Program consists of the same components as the Business Boost Program; however, it places a greater focus on opportunities to expand the current goods / services offered by the business or creative ways to redesign goods / services to rejuvenate interest and sales. Crestfinity meets with the business owner and the business owner's top associates to identify these opportunities and stratify them based on the probability of success. 

Marketing Research

Customers often view redesigns and expansions as new services. As such, completing thorough marketing efforts prior to investing resources into a project is important. Surveys, focus groups, and other standard marketing research tools are valuable here. Gauging the interest of both current and prospective clients can inform many decisions. Will expanding or redesigning alienate current clients? Will you gain more clients than you lose? The answers to the questions and others like them will determine your next course of action.